New 4X4 Sales In August And September 2016

New 4X4 Sales In August And September 2016

Sales of new 4X4 vehicles in Australia continued their growth trend over August and September with both months trouncing the same periods in 2015.

August 2016 4X4 sales topped out at 18,492 units, a massive 3,260 improvement over the previous August. September 2016 sales reached 19,439 units, 1,069 sales clear of what was achieved in September 2015.

It’s fair to say that Aussies like their 4X4s.

The race to be Australia’s favourite 4X4 for 2016 is on and it’s never been a closer competition.

The Winners

arb-ford-ranger-alloy-bullbar-2016-003The big Ford Ranger 4X4 is pulling no punches this year, taking the fight to an all-new Toyota HiLux and at the end of September there are just 86 sales separating them. HiLux is clinging to the smallest of leads with 22,524 year-to-date sales, ahead of the Ranger on 22,438 sales.

This is shaping up to be the year when Australia puts the Toyota HiLux – traditionally our preferred brand of 4X4 ute – on notice.

15HiLux_13hrOther notable sales improvements over the August – September period include the Toyota Land Cruiser 200 Series wagon which turned in a whopping 1,350 sales in August, 690 sales more than its August 2015 result. September was also a big month for the big Cruiser, with 903 sales achieved, 262 ahead of the same period in 2015.

The Holden Colorado 7 is in run-out mode and sales were up in both months, with September being the standout (712 sales), 303 sales ahead of the same time last year.

The Losers

We’ve said it before, we love a good Jeep, but the Australian appetite for the iconic brands products has cooled and is showing no signs of returning to the level of sales being achieved, just one short year ago.

We won’t dwell on it. You can search the Jeep brand in the table below and see for yourself.


The other notable sales lay-about is the Toyota Fortuner, with 307 sales in August and only 237 in September. Toyota’s HiLux based 4X4 SUV is being comprehensively outsold by Isuzu UTE’s MUX (539 sales in August and 592 sales in September) and Mitsubishi’s Pajero Sport (669 sales in August and 534 sales in September).

Likewise the Everest, Ford’s Ranger based 4X4 SUV, which achieved 285 sales in August and 294 sales in September. It’s premium pricing – when compared to it’s ute based SUV competitors – most likely keeping a lid on sales.

The final tally

Overall, there were 18,492 new 4X4s sold in Australia in August and 19,439 in September.

More than one in five new vehicles sold in Australia is a 4X4.