Fiat has whipped the covers of a tarted up Fullback ute at the Geneva Motor Show and said it represents “Lifestyle at work” or in their words “a pick-up truck dedicated to anyone in pursuit of a vehicle to use for both work and play without compromise”.
Setting the show car apart from the regular run-o-the-mill Fullback or indeed the MQ Triton on which the Fullback is based, is a Liquid Metal Grey paint job, a black leather interior and anodised copper dashboard inserts.
There is also a plethora of exclusive matt black features, such as the mirrors and door handles, the Sport Bar and side steps, and the 20″ alloy wheel rims with diamond black inserts on the spokes.
Up front there is a ‘special’ grille, with chrome-plated segments, and a “skid plate” that gives it a “more dynamic and concurrently off-road look”. Fiat’s words not ours.
Bi-Xenon headlights and a navigation system are thrown in for good measure.
The show car trickery stops when the bonnet is opened. Mitsubishi’s all-alloy 2.4-litre turbo diesel, the same one we get in the Triton, is sitting there proud as punch. It’s hooked up to a five-speed automatic transmission and Mitsubishi’s Super Select all-wheel drive system.
Out the back is the same electronic rear diff lock that is standard fitment on the Triton Exceed.
Fiat claim they chose the “Fullback” name because it “is a fundamental position in rugby or American football…a player capable of dealing with any situation”.
If Chuck Norris played football he’d be a Fullback.
The Fiat Fullback is unlikely to find it’s way to Australia, where Mitsubishi has a solid brand presence and the Triton is a strong seller. It will instead take on Europe the Middle East and African markets, when it goes on sale mid year.